Pro Spine is a Paarl-based family chiropractic clinic with a strong focus on wellness and sport. The logo and illustration set I was to create for them needed to reflect this, as well as the keywords ‘minimalist’, ‘masculine’, ‘sophisticated’ and ‘strong’.
A single-line drawing of a spine was used for the brand’s primary logo. It plays well with the finer strokes of the accompanying typeface.
A variety of desaturated hues made it possible to create illustrations with nothing but colour, giving them a very organic look and feel. Sage green and emerald were selected as the primary brand colours.